Harnessing the power of social media to build brand awareness and generate excitement for one of Detroit’s most popular summertime festivals, Gardner White has announced a unique partnership with the Chevrolet Detroit Grand Prix presented by Lear.
Through a new strategic alliance, Gardner White will help power all Chevrolet Detroit Grand Prix presented by Lear social media channels in 2024. As the Grand Prix returns to the Streets of Downtown Detroit for a three-day weekend celebration in the Motor City, May 31-June 2, the event’s new social media program – Detroit GP Social Media Powered by Gardner White – will create exciting content to help engage, inform and entertain followers across all platforms. Through targeted posts, graphics, campaigns, and videos, the Grand Prix and Gardner White will share social media content across channels as both organizations look to collectively reach new audiences, in addition to capitalizing on new opportunities for collaboration.
We are excited to build on our partnership with Garder White in 2024 as they help power our social media engagement and content for the Chevrolet Detroit Grand Prix presented by Lear. What a great opportunity to bring two great Detroit brands together to highlight all the excitement and activities leading up to and during Grand Prix weekend. Gardner White does so much to support the great events happening in Detroit and with their energy, their creativity and their commitment to our community, we could not think of a better partner to help us drive social media content and engagement at this year’s Grand Prix.
Michael Montri, President of the Chevrolet Detroit Grand Prix presented by Lear
We are thrilled to partner with one of our city’s most celebrated traditions, the Detroit Grand Prix, in a unique way using the power of social media. We look forward to working with the dynamic Grand Prix team leading up to and during race weekend and joining the community to experience the excitement on the streets of Detroit.
Rachel Stewart, President of Gardner White
The 34th Grand Prix event in the City’s history will return to the 1.7-mile, nine-turn circuit on the Streets of Downtown Detroit, May 31-June 2. The vibrant city festival that returned to its original home in Downtown Detroit in 2023, continues to embrace the Motor City and the neighborhoods across Detroit with more than half of the event’s footprint open and accessible to fans all weekend long. With new viewing options and entertainment packages, fans can learn more and purchase tickets at www.DetroitGP.com/Tickets or through the event’s Ticket Hotline at 866-464-PRIX (7749).
Make sure you’re following both Gardner White and the Detroit Grand Prix on social media to stay up-to-date with the latest racing news.
