Gardner White Furniture is making headlines as the proud Official Furniture and Mattress Store of our Detroit Lions! This exciting partnership brings together two iconic Detroit teams dedicated to community, excellence, and growth. As a proud partner of our beloved Lions, Gardner White looks forward to creating memorable experiences for the community to celebrate and enjoy throughout the exciting season ahead!
A Partnership Rooted in Community
Family and community are at the heart of Gardner White. For over 112 years, we’ve been deeply committed to enriching the communities we serve. Our partnership with the Detroit Lions is a natural extension of this commitment. Both Gardner White and the Lions share a deep dedication to Michigan, and together, we’re looking forward to creating unforgettable moments for fans and customers alike.

Making Headlines
The news of Gardner White’s partnership has been featured in numerous local and national outlets, highlighting the significance of this exciting relationship. As a company, we are honored to be a part of the team and are excited to cheer the Lions on this season!
Crain’s Detroit Business article about GW adding the Lions as our official partner.
WWJ features our Lions promotion and interviews Rachel Stewart, our CEO.
Furniture Today asks what a Lions championship would mean for GW.
AOL picks up the story about our promotion and interview with Rachel Stewart.
Yahoo! Finance also has featured the story about GW’s partnership with the Lions.
Exclusive Promotions and Events
To celebrate our partnership, Gardner White has launched our largest promotion in history, the Lions Super Sale. This sale provides Michigan customers with the opportunity to score their furniture FREE if the Lions go all the way this season.
For a limited time, Michigan residents will receive a rebate for their Gardner White in-store and online furniture and mattress purchases if the Detroit Lions win the Big Game on February 9, 2025. This unique super sale provides customers with the opportunity to win tens of millions in free Gardner White purchases. In addition, Gardner White is offering an extra 25 percent discount on everything. Complete terms and details available at gardnerwhite.com
In addition to promotions, Gardner White will host events and special appearances by Lions players at our stores. These events allow fans to meet their favorite players, win exclusive merchandise, and enjoy a unique shopping experience.
From the Desk of the CEO

“We are all in on all things Detroit, and there is nothing more Detroit than supporting our Lions and going big for fans when the team wins the whole thing this season. We are thrilled to be their Official Furniture and Mattress Store and look forward to an exciting season cheering on the team alongside our community.”
Rachel Stewart – Gardner White CEO
Looking Ahead
As we move forward with this exciting partnership, Gardner White is committed to continuing our support for the Detroit Lions and our community. We believe that we can achieve great things both on and off the field together. We invite you to join us in celebrating this new chapter and to take advantage of the fun we have planned including:
- In-store visits from Detroit Lions legends
- Game Ball delivery to Lions mascot Roary for youths
- Meet & Greet opportunities
Stay tuned to our social media channels for more updates and announcements as we gear up for an unforgettable football season. Thank you for being a part of the Gardner White family, and go, Lions!
Shop Now and be a part of the excitement. Let’s make this season one to remember!

For Further Assistance
You can contact one of Gardner White’s experts at (248) 481-2208, chat with one online, or visit one of our local Michigan stores.
